What ThinkRoot Delivers
From product clarity to field adoption-here's how I partner
Product Clarity & Platform Positioning
Turn complexity into clarity — and connect with the right buyers.
Whether you're launching something new or sharpening what’s already out there, I help define what you're building, who it’s for, and how to make it land — fast.
Example: Helped reposition GenAI capability across IT and platform workflows for executive buyers.
Demo-Driven Storytelling
Your product’s ‘aha’ moment — made tangible.
From mainstage keynotes to Solution Engineer walkthroughs, I help teams craft demos that simplify the complex, show value fast, and leave a lasting impression.
Example: Designed live demos for Autonomous IT and Agentic AI workflows — used across global keynotes, videos, and field training.
Fractional Firepower
Plug in senior firepower — without the full-time overhead.
For emerging brands and fast-moving teams, I embed quickly to help lead strategy, sharpen your messaging, and drive marketing execution across the board.
Example: Helped a regional care provider revamp their messaging, build sales kits, and break through a saturated market.
Message Architecture
Build the messaging spine your teams can run with.
From positioning docs to value frameworks, I help teams create internal clarity so your product story stays sharp — from sales to marketing to partners.
Example: Built messaging systems used across global campaigns, sales plays, and launch deliverables.
Strategic Enablement Content
Turn technical expertise into adoption-ready material.
I translate deep product knowledge into decks, playbooks, and workshops that make it easier for field teams to sell, and for customers to adopt.
Example: Created enablement for product launches across Japan, Europe, and North America — including SE guides and workshop-in-a-box kits.
ServiceNow Strategy & Insight
Insights from a decade inside the platform.
With 10+ years across ServiceNow — from ITOM and CSM to AI — I help partners, customers, and field teams sharpen their story and unlock more value from the platform.
Example: Supported messaging and demo strategy across product generations from ML to GenAI to Agentic AI.