{ Portfolio }
Autonomous IT — Bringing Customer Voice to Life
Partnered with Stellantis and ServiceNow leadership to shape a flagship keynote demo for Knowledge 25. Led narrative flow, visual design, and live mainstage delivery — aligning customer priorities and internal solution story.
Demo-Driven Storytelling
Bringing technical depth to life through narrative-driven demos and visual experiences — designed to move audiences and make value tangible.
Service Operations Narrative Demo — Full-Cycle Demo Ownership
Built the full demo experience — storyline, environment, messaging, and production — to showcase ServiceNow’s Service Operations impact. Now used across Knowledge events, sales conversations, and executive briefings.
Tokyo Release — Flagship Feature Launch Demo
Led creation of Tokyo Release feature demo — from story development and UX coordination to full video production and on-screen delivery. Positioned the capability as a strategic addition to the Now Platform portfolio.
GenAI Info Series — Driving Clarity on AI Value
Designed and delivered the "4 Minutes / 4 Questions" GenAI video series to help internal and external audiences align on ServiceNow’s AI narrative. Shaped the Now Assist for IT story to drive market understanding of AI value — supporting both GTM alignment and customer-facing positioning.
Service Operations Workspace Live — Broadcast-Ready Demo
Crafted product narrative and live demo flow for Service Operations Workspace segment on TechStrong TV. Reinforced ServiceNow leadership in AI-powered IT workflows through clear, value-driven storytelling in a live broadcast format.
Messaging & Positioning Work
Turning platform and technical depth into messaging and stories that drive adoption — not just awareness.
Messaging Frameworks Across Platform Capabilities
Developed messaging frameworks and narrative systems across core platform capabilities — including Technology Workflows, Service Operations, and AI Agents. Helped teams ground positioning in real technical differentiation — bridging product depth with field-ready storytelling.
Value Pillars for AI Agents Launch
Shaped core value pillars and proof points for AI Agents — helping cross-functional teams anchor the narrative in real technical value and customer outcomes. Drove stronger adoption and differentiated positioning in market.
Narrative Arc → Subway Slide
Crafted product narrative and live demo Led creation of narrative arc and story map (Subway Slide) to align platform messaging across product, marketing, and field teams. Helped translate platform depth and technical capabilities into a clear customer journey — used across executive storytelling, field enablement, and GTM campaigns.
Enablement & Field Content
Equipping field and customer teams with content that drives alignment, accelerates adoption, and sharpens how value is delivered.
Sales Playbooks & Field Enablement Kits
Helped develop sales playbooks and enablement content across multiple launches — translating product depth and messaging into actionable tools for field teams. Ensured content was tuned for customer outcomes, competitive positioning, and sales execution.
Workshops & Adoption Content ("Workshop in a Box")
Built scalable Workshop in a Box frameworks to help internal teams and customers accelerate adoption and drive consistent outcomes — turning complex platform capabilities into clear, repeatable learning and engagement experiences.
Internal Training & Readiness Content
Developed internal training materials and readiness content to help product and field teams ramp on new capabilities — bridging product depth with clear, actionable guidance for effective selling and adoption.
Strategic Consulting & Fractional Impact
Helping organizations scope, structure, and scale critical go-to-market and customer engagement plays
Some clients need more than messaging or assets — they need a thinking and execution partner to help turn ideas into action.
This section highlights engagements where I’ve helped shape strategy, structure programs, and drive clarity — working across leadership, product, and field teams to move initiatives forward.
Representative work includes:
Defining scalable GTM plays (ex: Events in a Box for a local hospice company)
Shaping customer-facing technical surveys and inquiry programs
Structuring executive outreach and field engagement campaigns
Advising on messaging architecture and positioning frameworks
Driving clarity and alignment across cross-functional stakeholder groups