Get to know ThinkRoot.

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A Story-First Approach to Technical Marketing

ThinkRoot was founded on a simple idea: great products deserve great stories — ones that actually stick. Whether it's AI, IT, or a new platform capability, customers won’t understand the value unless you show them. That’s where ThinkRoot comes in.

With deep product fluency and a bias for clarity, I help growing companies and global platforms turn complexity into connection — through sharp messaging, standout demos, and scalable go-to-market strategies.

Who’s Behind ThinkRoot

I’m Chad Corriveau — technical marketing strategist, keynote demo architect, and a decade-long insider at ServiceNow.

I’ve been on the ground floor of enterprise evolution: from cold calls teaching “what is cloud?” to enabling global sales teams across Japan, to building mainstage AI demos seen by tens of thousands. My work has supported launches from basic machine learning to generative AI to Agentic automation — all while staying grounded in the reality of platform value.

ThinkRoot is the distillation of that experience — built to help others move faster, tell it sharper, and scale with purpose.

Who I Work With

Product and marketing leaders who need a clear story for a complex solution
Startups and founders breaking into crowded markets
Consultancies looking to add technical depth to their narratives
Enterprise teams evolving GTM or platform strategy

Whether it’s a Fortune 50 platform or a regional provider breaking through a noisy market, I bring the same storytelling discipline: simplify the complex, show the value fast, and make the message stick.

Why It Works

ThinkRoot doesn’t do surface-level spin.
I get under the hood — translating real product detail into meaningful value for the people who matter: decision-makers, users, field teams, and partners.

This isn’t agency fluff. It’s built from inside the product — and tested on mainstage..

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What it's led to

Keynote demos and launch storytelling for AI, IT, and platform innovation
Scalable content systems used across campaigns, sales, and enablement
Brand and positioning support for emerging companies with technical depth
Sales and training content delivered across regions — including Japan

Coming soon: testimonials and proof points from those who’ve seen it work firsthand.

Portfolio