Who's Behind ThinkRoot?

I’m Chad Corriveau — Navy veteran, technical marketing strategist, and founder of ThinkRoot.

Before building technical narratives for global platforms, I built something else:
a business in Japan. Succeeding as a Western entrepreneur there required
more than strategy — it demanded cultural fluency, sharp storytelling, and trust.
That foundation shaped my next decade at ServiceNow, where I helped
evangelize the platform’s value across markets — including enabling sales
engineers in Japan to better position complex IT and AI capabilities.

From global platforms to growing teams, I bring the same storytelling discipline:
simplify the complex, show the value fast, and deliver impact your audience
actually remembers.

Whether it's a Fortune 50 platform or a regional provider breaking through a
noisy market, I move fast, go deep, and partner like I'm already on your team.
ThinkRoot helps you build the story beneath the surface — and make it stick.

“Shaping mainstage stories that distill complexity
— and make product value undeniable.

How Can I Help?

ThinkRoot turns complexity into clarity — and helps you say what matters

AI & Platform Storytelling

Translate technical depth into customer clarity.

Whether it’s generative AI, agentic workflows, or platform transformation — I help you cut through the noise and communicate what your technology actually does.
No hype. No hand-waving. Just sharp, grounded stories that stick.

From launch to scale — make your message land.

I bring product understanding and narrative clarity to GTM teams. From shaping positioning to guiding creative, I help translate complex value into messaging that connects — and drives momentum.

Plug-in clarity for high-stakes moments.

Sometimes you don’t need an agency — you need strategic muscle and speed. I’ve helped growing companies sharpen their identity, rethink campaign strategy, and build standout content in crowded markets.
Think of it as embedded leadership
— minus the full-time hire.

Technical Marketing Strategy

Fractional Firepower

Why ThinkRoot?

ThinkRoot isn’t an agency. It’s a strategic partner built at the intersection of technical depth and story-driven marketing.

With over a decade at ServiceNow — from launching platform innovations
like AI and automation, to enabling global sales teams — I bring firsthand
experience in making complex tech resonate. Whether it’s a Fortune 50
platform or a regional provider breaking through a noisy market, I bring
the same storytelling discipline: simplify the complex, show the value fast,
and deliver impact your audience actually remembers.

ThinkRoot was built for teams who don’t need more noise — they need
sharper messaging, demos that actually land, and clarity that connects
across functions.

ThinkRoot helps you uncover the story beneath the surface — and deliver it in a way that sticks.

Let's Talk

Whether you are launching -scaling -or just stuck in complexity - let's find the story that moves it forward.